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Many argue that the Marlboro Man campaign downplayed the health risks associated with smoking and contributed to an increase in smoking-related illnesses

Marlboros success is by no means an isolated case, with the brand values of major names such as Pall Mall, L&M, Newport and Winston all growing this year and the likes of Parliament, Sampoerna and Chesterfield enjoying double digit growth. Brands are first evaluated to determine their power based on factors such as marketing investment, familiarity, loyalty, staff satisfaction and corporate reputation, before they are issued with a letter grade up to AAA+

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The entire capsule is colored red, so you can't tell what it tastes like just by looking at it