Ervin Lendler
VP Marketing

Ervin is a well experienced agronomist. He is an expert in many fields – plant protection, post harvest technologies, and more – and he works with the Yosef's Farm for many years. The Master Degree he achieved in Business Administration, and specialized in Marketing. Ervin is managing the international marketing of Yosef's farm Products.


Efraim Yosef
Founder CEO

Efraim, the son of Yosef Shalom, was born into agriculture and field work. He worked with his father since childhood. After serving in the army, he kept on working in the family farm, while specializing in strawberry cultivation. At the end of 1980 growing strawberries became his main specialty. At the beginning of 2000 he started his breeding program and now days the company has seven registered varieties and wide range of genetic material to continue the fruitful breeding program.

Asaf Maysels

He began his career in Hishtil. After his Bachelor degree he made from Plant Sciences at the Bar Ilan University he joined Yosef Farm in 2005.

Asaf achieved his Master degree under the supervision of Dr. Nir Dai in Volcani Center on the effect of chilling on flowering precocity in different varieties of strawberries, Assaf is currently managing the company's breeding program.